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     Race for the Cure Susan G. Komen for the Cure® ZTA began an association with Susan G. Komen for the Cure® in 1992 when it became the first national sponsor of the Race for the Cure’s National Series Breast Cancer Survivor Recognition Program. Ever since, ZTA has provided the signature pink T-shirts and caps for participants to wear during the race. As part of the Survivor Program, ZTA also provides pink “In Memory Of” and “In Celebration Of” back signs for participants to wear during the Race for the Cure events so they may race in honor of a friend or loved one. The ZTA Foundation also provides an educational item for each Race participant, such as the ZTA Breast-Self Examination (BSE) Calendar Reminder Stickers. ZTA is a member of the Komen Million Dollar Council donating over $3 million dollars to Susan G Komen for the Cure.  
     Eta Tau Chapter - Yoplait Yoplait® – ZTA will soon begin its sixth year of a partnership with Yoplait and its Save Lids to Save Lives® program. The partnership began in 2004, when Yoplait asked ZTA to help collect lids on 10 college campuses as part of a pilot project. Now, Yoplait and ZTA have expanded the effort to all of our collegiate and alumnae chapters. For every lid collected by ZTA, Yoplait donates 5 cents to the ZTA Foundation and 10 cents to Susan G. Komen for the Cure®. By placing Yoplait lid collection boxes all over campuses and hosting special events, Zetas collected over 311,000 lids in 2008!
     Indianapolis Colts National Football League – Since 1999, Zeta Tau Alpha alumnae and collegiate members have worked with 23 of the 32 NFL teams to increase awareness of breast cancer at professional football games. ZTA also recently secured a partnership with the National Football League itself. Beginning with the Washington Redskins, over the past 10 seasons, Zetas have helped spread the message of breast cancer awareness to over a million football fans across the country.
     SELF SELF – To help further promote healthy lifestyles among its members, ZTA partners with SELF magazine’s annual SELF Challenge. All ZTA members are encouraged to join the program which promotes healthy eating and physical activity. Each year, SELF donates up to $3,000 in the name of the ZTA chapter with the most Challenge participants.  As an added benefit membership, each collegiate Zeta receives a complimentary subscription to SELF, including its annual Women’s Breast Cancer Handbook.
     Why I Wore Lipstick Lifetime – Zeta Tau Alpha is one of 11 organizations that has partnered with Lifetime Television to spread the message about breast cancer awareness. When Lifetime premiered its movie “Why I Wore Lipstick to my Mastectomy,” starring Sarah Chalke, ZTA was its official partner asked its chapters to host Courage Nights—movie viewing parties with informational resources on breast cancer. Lifetime also honored Zeta Tau Alpha as a Lifetime Breast Cancer Hero. “Why I Wore Lipstick to my Mastectomy” is based on a book of the same title written by ZTA alumna initiate and former Lifetime executive, Geralyn Lucas. ZTA's involvement was mentioned on the “Today Show” during a guest appearance with Sarah Chalke.
     Courage Nights Courage Nights with Betsey Johnson – In 2006 and 2007, ZTA partnered with Betsey Johnson Boutiques, staffing Courage Nights at selected stores across the country. Zetas honored breast cancer survivors , helped to raise money for local breast cancer organizations and promoted breast cancer awareness at Courage nights. ZTA and Betsey Johnson partnered with Lifetime Television in 2007 for more Courage Nights in honor of the premiere of the Lifetime movie, “Why I Wore Lipstick to My Mastectomy.”

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    Zeta Tau Alpha International Office

    1036 S. Rangeline Road, Carmel, IN 46032  |  PHONE: (317) 872-0540 |  FAX: (317) 876-3948  |  zetataualpha@zetataualpha.org

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